273 AR - 50 years of goldsmithing
Who we are
A.M.C. is a family-run Italian jewelry company with over 50 years of experience producing chains and jewelry for children, teens, and adults.
Born from a passion for goldsmith art, A.M.C. represents the perfect balance between innovation and tradition with a strong and solid commitment to quality, guaranteed fineness, and attention to customer needs.
In a constantly evolving industry, A.M.C. continuously invests in seeking innovation and utilizing modern technologies, promptly responding to the demands of the contemporary market while maintaining high-quality standards.
The products are made exclusively of gold, without the use of harmful materials, to ensure safe jewelry suitable for all ages.
All processes are carried out internally, from raw material to finished product, working with respect for the environment and health, through careful and responsible processes.
Thanks to the experience gained over time, A.M.C. is now a benchmark for Made in Italy goldsmithing, both in Italy and abroad.
Our History
The company A.M.C. was founded in 1973 in Anghiari, in the province of Arezzo, with the trademark 273 AR. It was founded by the couple Anna Maria Canestrelli and Marino Livi, united not only in life but also by a deep passion for the art of goldsmithing.
Despite already having experience in the sector, this represented their first true entrepreneurial venture, a courageous choice driven by the desire to create something authentic and lasting.
It all began with a small artisanal goldsmith workshop that gradually specialized in the production of gold chains. The company then grew and renewed itself over time, expanding production towards the creation of lucky charm jewelry for children and adults, enhanced with care, sensitivity, and style.
The company’s evolution has been strengthened over time with the inclusion of their children Silvia and Luca, who, sharing the same passion for the craft, have helped carry forward the family vision with dedication and new energy.
Over the years, A.M.C. has consolidated its commitment to a fully internal production model, to ensure the safety and quality of the products, taking care of every phase of the process, from raw material to finished product.
This choice required constant commitment and targeted investments, which in 2009 led A.M.C. to move to a new location in the nearby town of Sansepolcro, a larger and more modern facility where it is currently able to support an increasingly complex and advanced production.
To date, with the entry of the third generation into the company, A.M.C. looks to the future with renewed enthusiasm, combining tradition and innovation, carrying forward the entrepreneurial vision of the founders.